The Toyota Way of Manufacturing Automobiles

Based on the principle of "Customer First", Toyota considers that providing "safe and clean", "high quality and reasonably priced" automobiles "on a timely fashion to our customers" as our mission.

It is not in Toyota's corporate culture to go with the status quo. Instead, each and every employee at Toyota fully understands that his or her responsibility is "making better products". With this in mind, we have created the HYBRID SYNERGY DRIVE as one solution to address the environmental issues that are becoming more serious. And the same corporate culture is behind the drive to further develop the technology.

"Contributing to the society through the pursuit of making better products" has been the corporate philosophy at Toyota ever since the beginning. The way in which Toyota builds automobiles is the very manifestation of "making better products" at Toyota.