Achievements and Visions

Sales befitting "a natural choice"

It has been 12 years since Prius, the world’s first mass-produced hybrid car, was launched. As of the end of August 2009, over 2 million Toyota hybrids have sold globally.
Toyota has contributed to reductions of CO2 emissions by an approximate total of 11 million tons to date.
In the belief that only with prevalence can eco-friendly cars including hybrids contribute to the environment, Toyota targets annual hybrid car sales of 1 million units sometime during the early 2010s.
Towards that end, Toyota will launch as many as 10 new hybrid models by the early 2010s, in various global markets.Toyota also plans to offer a hybrid powertrain for every model in the 2020s.