The HYBRID SYNERGY DRIVE Development Story
Leaders' Longstanding passion for the "Next Generation Car"
"We need to study what kind of cars we must build in the coming 21st century."
Eiji Toyoda, Honorary Advisor
"I want you to take up challenges to bring about daring innovation. Obviously, it will require very careful deliberation and thorough preparation. Yet, even if it ends up being a failure, if such failure is the consequence of facing up to a new challenge squarely, then I will evaluate such an effort positively."
Hiroshi Okuda, Senior Advisor, Member of the Board
"When I thought of developing cars with good fuel efficiency or good to the environment for the people of the 21st century, I concluded that the hybrid vehicle is the only viable option. That was the most ideal, and at the same time, a very practical option to enhance the efficiency of the gas/petrol engine that we are using today."
Takeshi Uchiyamada, Chief Engineer of the First Generation Prius and current Executive Vice President